In pursuit of a shared vision for sexual wellness, Ann Summers proudly introduced My Viv—a meticulously crafted collection designed to enhance the intimate well-being of women. In collaboration with industry experts, the brand strategically developed a unique array of products to elevate and positively influence the landscape of sexual experiences.

This project holds dear to my heart. I immersed myself in the artistry of my work—where I didn't just create packaging, websites, and Point-of-Sale copy; I crafted an experience. The language I used resonated with the genuine experiences and sensitivities of our end users. It's not just about copy; it's about understanding and addressing the heart of their needs, embarking on a journey of connecting the purpose of our products with the very essence of those who use them.

Promoted across the media landscape, the My Viv wellness collection flew off the shelves and was an online success! The social media engagement was high, and roughly 100 products were sold within a week.