SEO Product Copywriting

The fashion high-street retailer is on a mission to revamp its product copy, ensuring that it's SEO-optimised to drive higher site traffic and boost sales.

I'm currently freelancing as a product copywriter, working closely with the Senior Product Copywriter, SEO, and UX teams. Together, we elevated the product descriptions, meta blurbs, and landing pages to boost site traffic. Imagine crafting clear, concise copy that highlights product perks (including the ones that online visitors can’t see) all in New Look's relaxed, inclusive style. Plus, we made sure to throw inmost searched for longtail keywords as advised by by the SEO team. I wrote up to 60 descriptions a day (if not more).

The proof is in the pudding - just look at the gold highlights in the descriptions!