/Product category pages / Product descriptions / E-mail copywriting / Blog posts and editorial writing / Point-of-Sale copy / Social media copywriting / Packaging copy / Product naming / Tone-of-voice style guides and branding/ Marketing campaign copy / UX / Content editing / Content marketing / Evergreen SEO guides / Lookbooks / Internal communication copy/ Out-of-Home copy/Career consultancy/

/Product category pages / Product descriptions / E-mail copywriting / Blog posts and editorial writing / Point-of-Sale copy / Social media copywriting / Packaging copy / Product naming / Tone-of-voice style guides and branding/ Marketing campaign copy / UX / Content editing / Content marketing / Evergreen SEO guides / Lookbooks / Internal communication copy/ Out-of-Home copy/Career consultancy/

Hey! I'm a consumer-centric freelance copywriter specialising in fashion, beauty and lifestyle

Copywriting has been my thing for almost a decade! With a background in marketing communications and a knack for crafting killer copy, I'm all about fashion, beauty and lifestyle wordsmithing. From digital content to tweaking text (and even images), I've got you covered. I get stuck into content strategy and tone-of-voice branding, too.

It all started in 2013. Picture a 22-year-old Nigerian-Brit from the (rather suburban) streets of Greenwich, South East London; bright-eyed, bushy-tailed and ready to swap their trustee sewing machine in favour of a laptop (although it never really left the storage cupboard), and a creative mind filled with a multitude of editorial content ideas.

I've been on an exhilarating journey since I then decided to dedicate time into blogging and interning, weaving words for both the giants of luxury and the spirited heartbeat of high-street businesses. From national icons to globally renowned brands, I've had the pleasure of crafting narratives that elevate and engage, adding a touch of glamour to luxury brands and infusing the high street with an infectious sense of fun and light-heartedness.

My goal?

To tell stories that stick, that captivate and empower the end user with essential information, sparking a dynamic journey of discovery and insight; with the company’s writing style perfected, down to a tee.

I’ve worked with many household names over the years, including…

  • Editorial Manager; Dune London

    Joy Ogeah is a highly experienced editorial copy writer. Creative, concise and a brilliant team player Joy is adept at working to tight deadlines and handling high volumes of work.

  • Campaign Marketing Manager; Ann Summers

    I worked with Joy at Ann Summers, she was instrumental in the development of the shopper marketing campaigns we worked on which we delivered as multi channel toolkits.

    Joy writes with great creative flair, and is able to turn the most mundane of copy challenges or briefs into work that captures attention and draws the consumer in.

  • Senior Content Designer; Ann Summers

    It's been a absolute pleasure working alongside Joy! Not only is she versatile in her writing, she is efficient, consistent and hard working. Joy approaches every task with the utmost care, professionalism and attention to detail. She excels in every project that is tasked and her vast knowledge and skill set really shines through. An excellent team worker, she would definitely be a strong asset to any team!

  • Chief Product Sub Editor; Net-A-Porter

    “Joy is extremely creative and hardworking. She is a very fast learner and was able to handle a high volume of workload at a high standard. It was a pleasure having her join the product editorial team."

  • Marketing & Communications Director; Dune London

    “Joy was an integral member of the communications team delivering work to a high standard, meeting deadlines no matter how short. She was a trusted colleague and worked closely alongside the rest of the team to help build marketing communications across touchpoints both offline and online. She understood the brand tone and relevancy across a variety of touchpoints, ensuring that she delivered brief and creative copy with quality and finesse. “

Oh, and by the way…

I may be calm by nature, but when it comes to my work, I'm all business!

I steer clear of aimless writing—I craft creative marketing collateral with a 360-degree mindset and consistency at the forefront of my mind. Every. Single. Time. But my real deal is data-driven content that cranks up conversion rates.

What's more is that I now earn a certification in UX design, because after all - you can't grow without learning a new discipline.

Intrigued?

Let me bring your copy to life.

joyothecopywriter@gmail.com

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joyothecopywriter@gmail.com /